New Audi A1

The new Audi A1 is the hatchback that doesn’t know how to compromise. Featuring impeccable styling, Audi’s acclaimed engineering expertise, and a level of technology that will more than impress, it has all the attributes to command the market sector… and command it does. Available in three and five-door variants, and with a host of editions including the A1 Sportback, S1, and S1 Sportback, there is an Audi A1 to suit everyone.


With compact dimensions and a sleek, rounded design, the new A1 looks the part of cutting-edge hatchback. With Audi’s iconic four-ring logo adorning the stylish front grille, this sporty and dynamic model is unmistakable in its quality. There’s plenty of exterior customisation options too, with the option of a contrasting roof colour, a selection of alloy wheel designs, and side front spoiler lips and side sills. Creating an A1 that turns heads is easy.


A refined interior layout - coupled with a surprisingly spacious feeling - has been optimised for driver comfort. While the quality upholstery and sophisticated finishes throughout represent a model that seeks to impress, the technology on offer takes things to another level. Whether it’s the Virtual Cockpit instrumentation or the multifunction steering wheel, this is a contemporary cabin through and through.


Depending on the trim level you choose - SE, Sport, S-Line - you have a choice of petrol engines to power your A1. Entry level models come equipped with a 1.0-litre turbocharged petrol engine that produces 94hp; combined with the lightweight structure, the result is swift acceleration to 62.mph in just 9.5 seconds. Alternatively, 1.5-litre 148hp model cuts this time to below eight seconds.


There’s plenty of active and passive safety measures throughout the new Audi A1 to help keep you protected on the road. Arguably the most impressive is Audi’s pre-sense front with pedestrian and cyclist recognition. This uses radar sensors to detect vehicles and pedestrians, providing you with a warning and even initiating braking if necessary. There’s also hill hold assist, speed limiter, and a lane departure warning system for added peace of mind.


The Audi A1’s 10.25-inch digital cockpit is undoubtedly the star of the show when it comes to technology. A fully digital instrument cluster, this innovative display provides all the traditional vehicle performance data, but also includes such additional extras as entertainment information and telephone menu options. Combined with the 8.8-inch colour touchscreen MMI entertainment system and connectivity to your smartphone, the new A1 has more than enough functionality to please the modern motorist. Additionally, unlock your new Audi's technological potential with Audi Connect, allowing you to maximise the capability of your brand new Audi's entertainment system.

Contact us

Discover more about the exciting new Audi A1 range by contacting the team at Drift Bridge Audi today.

New Audi A1 360° View

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